Strategic Management Simulation as a Blended Learning Dimension: Campus Based Students’ Perspectives

15 Pages Posted: 21 Aug 2012

See all articles by Jason Evans

Jason Evans

University of Gloucestershire

Clive Kerridge

University of Gloucestershire

Mark Loon

University of Gloucestershire

James Carr

University of Gloucestershire

denise kendry

Cheltenham & Gloucester College of Higher Education - Gloucestershire Business School

Date Written: August 20, 2012

Abstract

Although business simulations are widely used in management education, there is no consensus about how to optimise their application. Our research explores the use of business simulations as a dimension of a blended learning pedagogic approach for undergraduate business education. Accepting that few best-practice prescriptive models for the design and implementation of simulations in this context have been presented, and that there is little empirical evidence for the claims made by proponents of such models, we address the lacuna by considering business student perspectives on the use of simulations. We then intersect available data with espoused positive outcomes made by the authors of a prescriptive model. We find the model to be essentially robust and offer evidence to support this position. In so doing we provide one of the few empirically based studies to support claims made by proponents of simulations in business education. The research should prove valuable for those with an academic interest in the use of simulations, either as a blended learning dimension or as a stand-alone business education activity. Further, the findings contribute to the academic debate surrounding the use and efficacy of simulation-based training [SBT] within business and management education.

Conference tracks: Management; Business Education

Fields of Research (ANZSRC Codes): Business and Management (150399); Economics, Business and Management Curriculum and Pedagogy (130203).

Suggested Citation

Evans, Jason and Kerridge, Clive and Loon, Mark and Carr, James and kendry, denise, Strategic Management Simulation as a Blended Learning Dimension: Campus Based Students’ Perspectives (August 20, 2012). European Business Research Conference Proceedings 2012 . Available at SSRN: https://ssrn.com/abstract=2132469 or http://dx.doi.org/10.2139/ssrn.2132469

Jason Evans (Contact Author)

University of Gloucestershire ( email )

The Park
Cheltenham
Gloucestershire, GL50 2RH
United Kingdom

Clive Kerridge

University of Gloucestershire ( email )

Oxstalls Lane
The Park
Gloucester GL2 9HW, Gloucestershire GL50 2RH
United Kingdom

Mark Loon

University of Gloucestershire ( email )

Oxstalls Lane
The Park
Gloucester GL2 9HW, Gloucestershire GL50 2RH
United Kingdom

James Carr

University of Gloucestershire ( email )

Oxstalls Lane
The Park
Gloucester GL2 9HW, Gloucestershire GL50 2RH
United Kingdom

Denise Kendry

Cheltenham & Gloucester College of Higher Education - Gloucestershire Business School ( email )

PO Box 220
The Park Campus
Cheltenham, GL50 2QF
United Kingdom

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