Transport-Related Co2 Effects of Online and Brick-and-Mortar Shopping: A Comparison and Sensitivity Analysis of Clothing Retailing

Transportation Research Part D, Vol. 17, No. 6, pp. 473–477, 2012

Posted: 22 Aug 2012

See all articles by Anne Wiese

Anne Wiese

University of Goettingen (Gottingen)

Waldemar Toporowski

University of Goettingen (Gottingen)

Stephan Zielke

Aarhus University - Department of Business Administration

Date Written: 2012

Abstract

This paper compares transport-related CO2 emissions of online and brick-and-mortar shopping based on supply, delivery, order and travel data related to one multi-channel clothing retailer. A sensitivity analysis sheds more light on how situational factors, such as the customers’ travel distances, returns, the use of public transport modes and information behavior via different channels influence the outcome of this comparison. The results show that online retailing causes lower CO2 emissions under many conditions. Nevertheless, the brick-and-mortar channel is more environmentally friendly when travel distances are small. The radius for which brick-and-mortar shopping has an advantage increases when returns, shifts in the use of public transport and information behavior are also considered.

Keywords: Multi-channel retailing, Sustainable shopping, Clothing retailing, Parcel delivery

Suggested Citation

Wiese, Anne and Toporowski, Waldemar and Zielke, Stephan, Transport-Related Co2 Effects of Online and Brick-and-Mortar Shopping: A Comparison and Sensitivity Analysis of Clothing Retailing (2012). Transportation Research Part D, Vol. 17, No. 6, pp. 473–477, 2012. Available at SSRN: https://ssrn.com/abstract=2132537

Anne Wiese (Contact Author)

University of Goettingen (Gottingen) ( email )

Platz der Göttinger Sieben 3
Göttingen, 37073
Germany

Waldemar Toporowski

University of Goettingen (Gottingen) ( email )

Platz der Göttinger Sieben 3
Göttingen, 37073
Germany

Stephan Zielke

Aarhus University - Department of Business Administration ( email )

Haslegaardsvej 10
Aarhus V, 8210
Denmark

Register to save articles to
your library

Register

Paper statistics

Abstract Views
322
PlumX Metrics