Google, PageRank, and Symbiotic Technological Change

4 Pages Posted: 26 Aug 2012

See all articles by Peter S. Menell

Peter S. Menell

University of California, Berkeley - School of Law

Date Written: August 24, 2012

Abstract

In response to concerns about high search ranking accorded infringing content, Google recently altered its iconic search algorithm to integrate takedown notice data from copyright owners. The major content industries applauded this move, while some scholars and cyberlibertarians expressed alarm. This commentary contends that this shift reflects the natural and appropriate path for technological progress to integrate broader social concerns into innovation. It cautions, however, that in order for this initiative to succeed in advancing technology, promoting expressive creativity, and not hampering free expression, Google must be transparent in its implementation and continue to evolve its search algorithm in response to abuses of the takedown process.

Keywords: Technological Change, Copyright, Google

Suggested Citation

Menell, Peter S., Google, PageRank, and Symbiotic Technological Change (August 24, 2012). UC Berkeley Public Law Research Paper No. 2136185. Available at SSRN: https://ssrn.com/abstract=2136185 or http://dx.doi.org/10.2139/ssrn.2136185

Peter S. Menell (Contact Author)

University of California, Berkeley - School of Law ( email )

215 Boalt Hall
Berkeley, CA 94720-7200
United States

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