It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times – Vietnam 2012

ULB-CEB Working Paper No. 12/022

36 Pages Posted: 30 Aug 2012 Last revised: 8 Aug 2019

See all articles by Dang Vu

Dang Vu

Trung Nguyen Coffee Group

Nancy K. Napier

Boise State University - College of Business & Economics

Quan Hoang Vuong

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management; Phenikaa University

Date Written: August 19, 2012

Abstract

The primary objective of this study focuses on perceived values of entrepreneurship and creativity in business conducted within a turbulent environment. Our initial hypothesis is that a typical entrepreneurial process carries with it 'creativity-enabling elements.' In a normal situation, when businesses focus more on optimizing their resources for commercial gains, perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times and harsh competition, the difference between survival and failure may be creativity. This paper also examines many previous findings on both entrepreneurship and creativity and suggests a highly possible 'organic growth' of creativity in an entrepreneurial environment and reinforcing value of entrepreneurship when creativity power is present. In other words, we see each idea reinforcing the other.

We use data from a survey of sample Vietnamese firms during the chaotic economic year 2012 to learn about the ‘entrepreneurship-creativity nexus.’ Strikingly, most literature suggests that market competition will push firms to take creativity/innovation seriously as matter of death or survival. Using the data, we examined creativity methods (Napier and Nilsson, 2008; Napier, 2010) in conjunction with three influential cultural values – namely risk tolerance, relationship, and dependence on resources – to assess how they influence decisions of entrepreneurs.

A data set of 137 responses qualified for a statistical examination was obtained from an online survey, which started on February 16 and ended May 24, 2012, sent to local entrepreneurs and corporate managers using social networks. The authors employed categorical data analysis (Agresti, 2002; Azen & Walker, 2011).

Statistical analyses confirm that for business operation, the creativity and entrepreneurial spirit could hardly be separate; and, this is not only correct with entrepreneurial firm, but also well established companies.

The single most important factor before business start-up and during early implementation in Vietnam is what we call 'connection/relationship.' However, businesspeople are increasingly aware of the need of creativity/innovation. In fact, we suggest that creativity and entrepreneurial spirit cannot be separated in entrepreneurial firms as well as established companies.

Keywords: creativity, entrepreneurship, economic transition, Vietnam

JEL Classification: C42, M13, O31, P27

Suggested Citation

Dang, Vu and Napier, Nancy K. and Vuong, Quan Hoang, It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times – Vietnam 2012 (August 19, 2012). ULB-CEB Working Paper No. 12/022, Available at SSRN: https://ssrn.com/abstract=2138009 or http://dx.doi.org/10.2139/ssrn.2138009

Vu Dang

Trung Nguyen Coffee Group ( email )

82-84, Bui Thi Xuan Street
District 1
Ho Chi Minh
Vietnam

HOME PAGE: http://trungnguyen.com.vn

Nancy K. Napier

Boise State University - College of Business & Economics ( email )

1910 University Drive
Boise, ID 83725
United States
208 426-1314 (Phone)
208 426-3637 (Fax)

HOME PAGE: http://cobe.boisestate.edu/graduate/faculty/VITAES/html%20format/Nancy%20Napier.htm

Quan Hoang Vuong (Contact Author)

Université Libre de Bruxelles (ULB) - Solvay Brussels School of Economics and Management ( email )

ULB CP 145/01
21 Ave. F.D. Roosevelt
Brussels, Bruxelles 1050
Belgium
+32-2-6504864 (Phone)
+32-2-6504188 (Fax)

HOME PAGE: http://www.ceb-ulb.com/vuong-quan-hoang.html

Phenikaa University ( email )

To Huu road, Yen Nghia
Ha Dong district
Hanoi, Hanoi 100803
Vietnam

HOME PAGE: http://sites.google.com/site/vuongqh2019/

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