Nudging eConsumers: Online Ecolabelling as Part of the Green Internet

8 Pages Posted: 6 Sep 2012

See all articles by Jonathan Cave

Jonathan Cave

University of Warwick

Ben Cave

21c Consultancy

Date Written: September 5, 2012

Abstract

This paper discusses the impacts of providing energy efficiency information to online shoppers. It lays out mechanisms by which this may improve appliance purchase and use decisions, raise awareness, improve innovation and align market forces with sustainability objectives. It finds that suitably structured light-touch requirements to provide mandatory information online can preserve and extend the benefits delivered by the Eco-labelling Directive. It also draws implications for broader use of information as a regulatory tool.

Keywords: energy, labelling, appliances, Internet

JEL Classification: D10, D20, K20, L96, L51, L68, L86, Q48

Suggested Citation

Cave, Jonathan and Cave, Benjamin, Nudging eConsumers: Online Ecolabelling as Part of the Green Internet (September 5, 2012). Available at SSRN: https://ssrn.com/abstract=2141967 or http://dx.doi.org/10.2139/ssrn.2141967

Jonathan Cave (Contact Author)

University of Warwick ( email )

Gibbet Hill Rd.
Coventry, West Midlands CV4 8UW
United Kingdom

Benjamin Cave

21c Consultancy ( email )

136 Lancaster Road
Notting Hill
London, W11 1QU
United Kingdom

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