Branding Indigenous Peoples' Traditional Knowledge
THE LAW OF REPUTATION AND BRANDS IN THE ASIA PACIFIC, Andrew T. Kenyon, Megan Richardson, Wee Loon Ng- Loy, eds., Cambridge University Press, 2012
13 Pages Posted: 7 Sep 2012 Last revised: 23 Mar 2015
Date Written: January 1, 2012
This chapter discusses the limited ways in which branding strategies involving trade marks and geographical indications can be used to protect traditional knowledge. The chapter concludes that these intellectual property mechanisms cannot, on their own, achieve the goals of indigenous peoples in protectiong traditional knowledge and in utilising that knowledge for development.
Keywords: traditional knowledge, trade marks, indigenous peoples, WIPO definitions
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