The Effect of Live Performances on Artist Popularity

32 Pages Posted: 6 Sep 2012

See all articles by Jan-Christian Tonon

Jan-Christian Tonon

affiliation not provided to SSRN

Jörg Claussen

Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management); Copenhagen Business School - Department of Innovation and Organizational Economics

Christian Peukert

Universidade Catolica Portuguesa

Date Written: August 1, 2012

Abstract

Many factors may explain a musician's popularity, e.g. talent, promotional activities, word of mouth etc. While most research has focused on the importance of promotion, no academic work so far has explicitly tackled the impact of live performances on artist popularity. We aim at filling this gap by using a large and rich dataset from the popular online music service last.fi. Micro-level observations of cancelled concerts allow us to exploit a unique experiment-like setting to study the causal impact of exposure to live performances on the attendees' listening behavior. We find that even long after giving a concert, artists still enjoy a considerable increase in music plays. This represents the first empirical evidence of a positive and lasting effect of live performances on artists' popularity.

Keywords: popularity, music, concerts, last.fm

Suggested Citation

Tonon, Jan-Christian and Claussen, Jörg and Peukert, Christian, The Effect of Live Performances on Artist Popularity (August 1, 2012). Available at SSRN: https://ssrn.com/abstract=2142353 or http://dx.doi.org/10.2139/ssrn.2142353

Jan-Christian Tonon

affiliation not provided to SSRN ( email )

Jörg Claussen (Contact Author)

Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management) ( email )

Kaulbachstr. 45
Munich, DE 80539
Germany

Copenhagen Business School - Department of Innovation and Organizational Economics ( email )

Kilevej 14A
Frederiksberg, 2000
Denmark

Christian Peukert

Universidade Catolica Portuguesa ( email )

Portugal

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