Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction

Psychological Reports, 111 (1), 228-232, 2012

Posted: 7 Sep 2012

See all articles by Brian Wansink

Brian Wansink

Cornell University

Koert van Ittersum

University of Groningen

Date Written: September 6, 2012

Abstract

Recent research shows that environmental cues such as lighting and music strongly bias the eating behavior of diners in laboratory situations. This study examines whether changing the atmosphere of a fast food restaurant would change how much patrons ate. The results indicated that softening the lighting and music led people to eat less, to rate the food as more enjoyable, and to spend just as much. In contrast to hypothesized U-shaped curves (people who spend longer eat more), this suggests a more relaxed environment increases satisfaction and decreases consumption.

Keywords: fast food, obesity, food intake, light, music, atmosphere, satisfaction, calorie intake

JEL Classification: M00, M31

Suggested Citation

Wansink, Brian and van Ittersum, Koert, Fast Food Restaurant Lighting and Music Can Reduce Calorie Intake and Increase Satisfaction (September 6, 2012). Psychological Reports, 111 (1), 228-232, 2012. Available at SSRN: https://ssrn.com/abstract=2142874

Brian Wansink (Contact Author)

Cornell University ( email )

Ithaca, NY 14853
United States

Koert Van Ittersum

University of Groningen ( email )

Postbus 72
9700 AB Groningen
Netherlands

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