Uncommon Sense, Extraordinary Success

4 Pages Posted: 9 Sep 2012

See all articles by Jules Goddard

Jules Goddard

London Business School

Julian Birkinshaw

London Business School

Tony Eccles

London Business School

Date Written: Autumn 2012

Abstract

Common sense can help a company plod along. But, by developing a distinctive belief system (that is, uncommon sense), companies can soar past their competitors. Jules Goddard, Julian Birkinshaw and Tony Eccles explain their approach.

Suggested Citation

Goddard, Jules and Birkinshaw, Julian and Eccles, Tony, Uncommon Sense, Extraordinary Success (Autumn 2012). Business Strategy Review, Vol. 23, Issue 3, pp. 58-61, 2012. Available at SSRN: https://ssrn.com/abstract=2143050 or http://dx.doi.org/10.1111/j.1467-8616.2012.00875.x

Jules Goddard (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Julian Birkinshaw

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Tony Eccles

London Business School

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Register to save articles to
your library

Register

Paper statistics

Downloads
1
Abstract Views
441
PlumX Metrics