Value Co-Creation: Using a Viable Systems Approach to Draw Implications from Organizational Theories

Mercati & CompetitivitĂ , No.1/12, pp.19-38, 2012

20 Pages Posted: 22 May 2014

See all articles by Jaqueline Pels

Jaqueline Pels

Universidad Torcuato Di Tella

Francesco Polese

University of Salerno Medicine Campus - Department of Medicine and Surgery

Roderick Brodie

University of Auckland Business School

Date Written: 2012

Abstract

Scope of the paper is improving our understanding of value co-creation, one of the cornerstones of the Service-Dominant (S-D) logic, which is focused on the undertaking of specific human interactive forms; to accomplish this goals the paper analyzes several organization theories’ insights, and specifically configuration theory, structuration theory, effectuation theory and governance theory. These organizational theories, indeed, can be used to explain the nature of human collaboration within dyadic and/or network-based interactions. Specifically, by adopting a particular systems theory perspective, known as the "viable systems approach", this paper purports to integrate these theoretical perspectives, and thus provides insights into the nature of interactions required in the value co-creation process.

Keywords: Value co-creation, configuration theory, structuration theory, effectuation theory and governance theory, viable system approach

Suggested Citation

Pels, Jaqueline and Polese, Francesco and Brodie, Roderick, Value Co-Creation: Using a Viable Systems Approach to Draw Implications from Organizational Theories (2012). Mercati & CompetitivitĂ , No.1/12, pp.19-38, 2012, Available at SSRN: https://ssrn.com/abstract=2143139

Jaqueline Pels

Universidad Torcuato Di Tella ( email )

Minones 2159
C1428ATG Buenos Aires, 1428
Argentina

Francesco Polese (Contact Author)

University of Salerno Medicine Campus - Department of Medicine and Surgery ( email )

Via Salvador Allende
Baronissi, SA 84081
Italy

HOME PAGE: http://areadocenti.eco.unicas.it/polese/

Roderick Brodie

University of Auckland Business School ( email )

12 Grafton Rd
Private Bag 92019
Auckland, 1010
New Zealand

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