Aerospace Hardware Exchange (AHX): Bringing a Supply Chain Solution to the Aerospace Hardware Market
16 Pages Posted: 8 Sep 2012 Last revised: 19 Oct 2014
Date Written: September 7, 2012
The case portrays a situation that can be encountered in any electronic market set up to match buyers with sellers. The company AHX operates in the aerospace hardware market for fasteners and similar small items. The case demonstrates most of the elements to be considered in a market of institutionalized practices. However, it is also a case demonstrating the importance of a value prorposition in a market for both buyers and sellers and how companies need to assure rapid build-up of users. The question is very simple: how to do it?
Keywords: Teaching case, business case, strategy case, case, e-commerce case, Electronic markets, aerospace, value creation, institutionalized practices
JEL Classification: A22, A23, L86, D49
Suggested Citation: Suggested Citation