Recycling Stock Market Using Information & Communication Technologies: An Innovative
Service to Create a Micro-Trend for the Environment
Proceedings of the 5th European Conference on Innovation and Entrepreneurship, Athens, Greece, 16-17 September 2010
7 Pages Posted: 9 Sep 2012
Date Written: 2010
European Commission in recent research findings regarding waste management introduced the relation between wealth and waste. As European society has grown wealthier, it has created more waste. Each year in the European Union, 1.3 billion tons of waste is thrown away. According to European Environment Agency statistics, this amounts to about 3.5 tons of solid waste for every man, woman and child (European Commission). A review made by the Organization for Economic Cooperation and Development found that between 1990 and 1995, the amount of waste generated in Europe had increased by 10%. The same organization estimated that by 2020, Europe could generate 45% more waste than it did in 1995 (OECD, 2006). This paper proposes a service on recycling by bringing together technology, economy and environment. The main idea is to establish a service which is expected to increase the recycling rates and create added value in a region through a micro-trend. The purpose is to create a micro-trend among inhabitants trying to change the attitude over recycling and attract them to involve in the protection of valuable resources. This research paper investigates the acceptability and value of the proposed service among consumers as well as the potential obstacles that might be raised on its implementation. A theoretical framework was adopted on three complementary perspectives by integrating technology (ICT theories and practices), economy (finance and stock markets) and environment (waste management & prevention). A cross-sectional web survey design was employed in a global diversified sample of 100 participants (consumers, researchers, industry experts and members of non-governmental institutes). The survey has been carried out in two phases: pilot phase and the survey. Three types of analysis were conducted: descriptive data analysis, bivariate correlation and group comparison. The global issue of environment’s sustainability combined to low recycling rates in the region of European Union was strong motives for this study. The framework introduced has proven to be useful in improving the recycling percentages in the region. Consumers are willing to participate in the new service. On the contrary, recycling industry and local authorities might raise obstacles for the implementation, since its introduction request changes to be made. The specific paper contributes to the recycling industry sector as well as to other professional sectors that are involved in the recycling business.
Keywords: Recycling, innovation, information and communication technologies, regional development, environment, technology
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