A Web of Stakeholders and Strategies in the Digital TV Transition: The Switchover to Digital Broadcasting in Korea
CPR Africa 2012/CPR South 7 Conference, Port Louis, Mauritius, 2012
17 Pages Posted: 13 Sep 2012
Date Written: September 5, 2012
This study investigates the development of Korean digital TV transition by tracing the interaction between social and technological entities from various perspectives at different developmental stages. A socio-technical analysis examines the dynamic interactions among the stakeholders in the switchover to digital broadcasting, showing how the various actions taken by leading stakeholders affect diverse groups of stakeholders. In addition to the qualitative analysis, a structural-equation model examines the perceptions and expectations of digital TV consumers in Korea. Consumers’ perspectives and expectations suggest the factors that will lead them to adopt DTV, as well as the barriers to adoption. The overall findings show that Korean digital TV transition is the outcome of a proactive strategy by industry players and the Korean government’s top-down policy of supporting such a transition. It is argued that the policy of a top-down transition, which overlooks coordination among stakeholders, harms consumers and hinders effective and sustainable development. The case of Korea has implications for other countries that are pursuing digital transition strategies.
Keywords: digital TV transition, digital switchover, socio-technical framework, South Korea
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