Revisiting Miles-Snow Typology of Strategic Orientation Using Stakeholder Theory

55 Pages Posted: 20 Sep 2012

See all articles by Igor Gurkov

Igor Gurkov

National Research University Higher School of Economics (Moscow); National Research University Higher School of economics

Borge Obel

Aarhus University - ICOA

Multiple version iconThere are 2 versions of this paper

Date Written: September 13, 2012

Abstract

Miles-Snow strategic typology has been successfully used in research, in strategy, and in organizational design. The key dimension underlying Miles-Snow typology is the organizational response to changing environmental conditions. In this paper, a new model is proposed with an extended definition of environmental conditions that includes not only the position of the firm on the market for its goods and services, but also the type of relationship of a firm with its stakeholders (shareholders, employees, customers, authorities etc.) who are considered as suppliers of key strategic resources. The relationship between the firm and its particular stakeholder is presented on an input-output-like scheme and the variants of the position of the firm toward all its stakeholders serve as foundation for determining strategic orientation types. The proposed model allows the further interpretation of Miles-Snow typology with four types of strategic prototypes, including the often-neglected reactor type. Examples of the use of the proposed model are also provided.

Keywords: Stakeholder Theory, Strategy, Innovation, Organizational Design

JEL Classification: L14, L21, M10, M21

Suggested Citation

Gurkov, Igor and Gurkov, Igor and Obel, Børge, Revisiting Miles-Snow Typology of Strategic Orientation Using Stakeholder Theory (September 13, 2012). Available at SSRN: https://ssrn.com/abstract=2146208 or http://dx.doi.org/10.2139/ssrn.2146208

Igor Gurkov (Contact Author)

National Research University Higher School of Economics (Moscow) ( email )

Myasnitskaya street, 20
Moscow, Moscow 101000
Russia

National Research University Higher School of economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 101000
Russia

Børge Obel

Aarhus University - ICOA ( email )

Fuglesangs Alle 20
Aarhus, DK-8210
Denmark

HOME PAGE: http://www.icoa.dk

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