Google and Personal Data Protection

Google and the Law, Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models - Series: Information Technology and Law Series, Vol. 22, A. Lopez-Tarruella, ed., T.M.C. Asser Press/Springer, 2012

32 Pages Posted: 16 Sep 2012

See all articles by Bart van der Sloot

Bart van der Sloot

Tilburg University - Tilburg Institute for Law, Technology, and Society (TILT)

Frederik Zuiderveen Borgesius

University of Amsterdam - IViR Institute for Information Law (IViR)

Date Written: September 14, 2012

Abstract

This chapter discusses the interplay between the European personal data protection regime and two specific Google services, Interest Based Advertising and Google Street View. The chapter assesses first the applicability of the Data Protection Directive, then jurisdictional issues, the principles relating to data quality, whether there is a legitimate purpose for data processing, and lastly the transparency principle in connection with the rights of the data subject. The conclusion is that not all aspects of the services are easy to reconcile with the Directive’s requirements.

Keywords: Data protection, Google, Street View, behavioral advertising, behavioural targeting, privacy

Suggested Citation

van der Sloot, Bart and Zuiderveen Borgesius, Frederik, Google and Personal Data Protection (September 14, 2012). Google and the Law, Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models - Series: Information Technology and Law Series, Vol. 22, A. Lopez-Tarruella, ed., T.M.C. Asser Press/Springer, 2012. Available at SSRN: https://ssrn.com/abstract=2146968

Bart Van der Sloot

Tilburg University - Tilburg Institute for Law, Technology, and Society (TILT) ( email )

P.O.Box 90153
Prof. Cobbenhagenlaan 221
Tilburg, 5037
Netherlands

Frederik Zuiderveen Borgesius (Contact Author)

University of Amsterdam - IViR Institute for Information Law (IViR) ( email )

Amsterdam
Netherlands

HOME PAGE: http://www.ivir.nl/employee/zuiderveen-borgesius/

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