Sustainability for Hispanics in California: Do They Really Care?

Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013

10 Pages Posted: 29 Jan 2013

See all articles by Mary Beth McCabe

Mary Beth McCabe

Point Loma Nazarene University

Ramon Corona

National University

Richard Weaver

National University

Date Written: 2013

Abstract

This paper is a study about the perceptions of well-educated Hispanics living in California regarding environmental sustainability. Hispanics in the US are growing three times faster than non-Hispanics and now comprise 16% of the population, or more than 50 million. Just in the last 10 years, Hispanics grew 43%, equivalent to more than half of the growth of the entire US population. Given its importance and the undeniable needs of creating a conscious for sustainability in California, we developed this study to learn about the attitudes and perceptions of Hispanics regarding environmental practices, vs. non-Hispanics, in an effort to find out any differences between the two groups, and how this could be beneficial for many companies trying to market their products and services to this vibrant target market. The results of our survey showed a number of differences regarding environmentally friendly activities, such as use of solar energy and carpooling, and use of media to gain information about sustainability.

Keywords: Hispanics, Sustainability, Environmental, Marketing Strategies, Eco-friendly Behavior

JEL Classification: M30, M31

Suggested Citation

McCabe, Mary Beth and Corona, Ramon and Weaver, Richard, Sustainability for Hispanics in California: Do They Really Care? (2013). Global Journal of Business Research, v. 7 (2) pp. 103-112, 2013, Available at SSRN: https://ssrn.com/abstract=2148084

Mary Beth McCabe (Contact Author)

Point Loma Nazarene University ( email )

San Diego, CA
United States

Ramon Corona

National University ( email )

11255 North Torrey Pines Road
La Jolla, CA 92037
United States
858-642-8427 (Phone)

HOME PAGE: http://www.nu.edu

Richard Weaver

National University ( email )

11255 North Torrey Pines Road
La Jolla, CA 92037
United States

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