Markets Can Cure Spam Zombies
2 Pages Posted: 18 Sep 2012
Date Written: September 2009
Using attention bonds to create attention markets has been proposed as a solution to the spam problem. One critique leveled at this approach is that criminals might then try to seize the bonds and not just CPU cycles. We propose a simple solution based on insurance and two sided networks in order to show that markets can address this critique.
Keywords: spam, zombies, attention bonds, Coase, two sided markets, insurance
JEL Classification: C72, C78, D23, D6, D82, H21, O30
Suggested Citation: Suggested Citation