The Integration of Corporate Social Responsibility (CSR) Initiatives into Business Activities: Can Lessons be learnt from Gender Diversity Programs?

27 Pages Posted: 21 Sep 2012 Last revised: 20 Dec 2012

See all articles by Jette Steen Knudsen

Jette Steen Knudsen

Tufts University - The Fletcher School of Law and Diplomacy

Date Written: December 20, 2012

Abstract

While proponents of Corporate Social Responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as ‘strategic CSR’ or ‘shared value’, research is lacking that explores how CSR initiatives are integrated in companies. This article compares CSR initiatives to human resource management (HRM) initiatives, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR initiatives in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.

Keywords: Corporate Social Responsibility (CSR), Human Resource Management (HRM), gender diversity, internal organization, strategy

Suggested Citation

Knudsen, Jette S., The Integration of Corporate Social Responsibility (CSR) Initiatives into Business Activities: Can Lessons be learnt from Gender Diversity Programs? (December 20, 2012). Available at SSRN: https://ssrn.com/abstract=2149574 or http://dx.doi.org/10.2139/ssrn.2149574

Jette S. Knudsen (Contact Author)

Tufts University - The Fletcher School of Law and Diplomacy ( email )

Medford, MA 02155
United States

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