Toward a Service (Eco)Systems Perspective on Value Creation

Wieland, H., Polese, F., Vargo, S., Lusch, R. (2012), “Toward a Service (Eco)Systems Perspective on Value Creation”, in International Journal of Service Science, Management, Engineering and Technology, Vol. 3, Jul-Sep., No.3, pp. 12-24, ISSN: 1947-959X.

13 Pages Posted: 21 May 2014

See all articles by Heiko Wieland

Heiko Wieland

University of Hawaii

Francesco Polese

University of Salerno Medicine Campus - Department of Medicine and Surgery

Stephen Vargo

University of Hawaii

Robert Lusch

University of Arizona - Department of Marketing

Date Written: 2012

Abstract

This article discusses how the core concepts of service-dominant logic — service-for-service exchange, value co-creation, value propositions, resource integration, and highly collaborative relationships — point to a generic actor conceptualization in which all actors engaged in exchange (e.g., firms, customers, etc.) are viewed as service providing, value-creating enterprises. In other words, all social and economic actors are essentially doing the same thing: creating value for themselves and others through reciprocal resource integration and service provision. The authors suggest that this generic actor-to-actor (A2A) orientation, in turn, points toward the dynamic and systemic nature of social and economic exchange. To account for the complexity, indeterminacy, and viability of these dynamic systems, they highlight the importance of general systems theory, complexity theory, and the viable systems approach and propose that cross-disciplinary scholarly efforts are necessary in order to develop models and frameworks that can simplify the complexity of social and economic exchange in meaningful ways and ultimately inform practice and public policy.

Keywords: Actor-to-Actor (A2A), Exchange, Service Models, Service-Dominant Logic, Service-for-Service Exvhange, Value co-creation

Suggested Citation

Wieland, Heiko and Polese, Francesco and Vargo, Stephen and Lusch, Robert, Toward a Service (Eco)Systems Perspective on Value Creation (2012). Wieland, H., Polese, F., Vargo, S., Lusch, R. (2012), “Toward a Service (Eco)Systems Perspective on Value Creation”, in International Journal of Service Science, Management, Engineering and Technology, Vol. 3, Jul-Sep., No.3, pp. 12-24, ISSN: 1947-959X., Available at SSRN: https://ssrn.com/abstract=2149662

Heiko Wieland

University of Hawaii ( email )

Honolulu, HI
United States

Francesco Polese (Contact Author)

University of Salerno Medicine Campus - Department of Medicine and Surgery ( email )

Via Salvador Allende
Baronissi, SA 84081
Italy

HOME PAGE: http://areadocenti.eco.unicas.it/polese/

Stephen Vargo

University of Hawaii ( email )

Honolulu, HI
United States

Robert Lusch

University of Arizona - Department of Marketing ( email )

McClelland Hall
P.O. Box 210108
Tucson, AZ 85721-0108
United States

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