Factors Effecting Consumer Preferences in Airline Industry

Far East Journal of Psychology and Business, 7(1), 63 - 79, April 2012

10 Pages Posted: 24 Sep 2012

See all articles by Yasir Ali Soomro

Yasir Ali Soomro

IQRA University

Dr. Irfan Hameed

Iqra University

Rehan Shakoor

IQRA University

Atif Shahab Butt

Iqra University

Sana Khani

affiliation not provided to SSRN

Date Written: 2012

Abstract

This research paper is an attempt to study and identify the factors such Boarding and clearance time, Ease of E-ticketing and luggage capacity and their effect on Customer Preference in the airline service industry of Pakistan. To carry out this research questionnaire survey was conducted on the sample identified through unrestricted non probability sampling technique to generalize the results on the population of the air industry. Regression Analysis and descriptive statistics were applied on the response collected through the questionnaire instrument. Empirical results showed that Boarding /clearance time and Ease of E-ticketing have significant impact on customer preference and positively lead to purchase intention of service offered by the airline companies in the market.

Keywords: Airline industry, Service quality, Customer preference, Purchase intention

JEL Classification: M3, M31

Suggested Citation

Soomro, Yasir Ali and Hameed, Irfan and Shakoor, Rehan and Butt, Atif Shahab and Khani, Sana, Factors Effecting Consumer Preferences in Airline Industry (2012). Far East Journal of Psychology and Business, 7(1), 63 - 79, April 2012 , Available at SSRN: https://ssrn.com/abstract=2150656

Yasir Ali Soomro

IQRA University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

Irfan Hameed (Contact Author)

Iqra University ( email )

Defence View, Phase-2
Karachi, Sindh
Pakistan

Rehan Shakoor

IQRA University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

Atif Shahab Butt

Iqra University ( email )

Defence View, Phase-2
Defence View
Karachi, SD Sindh 74560
Pakistan
111264264 (Phone)
5894806 (Fax)

HOME PAGE: http://www.iqra.edu.pk

Sana Khani

affiliation not provided to SSRN

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