Accelerated Learning in New Product Development Teams

European Journal of Innovation Management, Vol. 6, No. 4, p. 201, 2003

12 Pages Posted: 26 Sep 2012

See all articles by Gary Lynn

Gary Lynn

Stevens Institute of Technology - School of Business

Ali Akgun

affiliation not provided to SSRN

Halit Keskin

Gebze Institute of Technology (GIT)

Date Written: 2003

Abstract

Learning in new-product development teams is cited as being vital in today’s competitive, uncertain, and turbulent environments. However, studies on accelerated learning in product-development teams are, surprisingly, lacking. This study proposes a model for accelerated team learning in new-product development based on constructs borrowed from accelerated learning models (or “suggestopedy”) in the individual learning scholarship. It is argued that fastlearning teams launch new products more quickly, and with increased probability of success. Moreover, specific mechanisms to help teams learn more quickly are within the control of teams. These include vision clarity, learning from customers and competitors, information coding, top management support, past product review, aggressive deadlines and daily meetings.

Suggested Citation

Lynn, Gary S. and Akgun, Ali and Keskin, Halit, Accelerated Learning in New Product Development Teams (2003). European Journal of Innovation Management, Vol. 6, No. 4, p. 201, 2003. Available at SSRN: https://ssrn.com/abstract=2152617

Gary S. Lynn (Contact Author)

Stevens Institute of Technology - School of Business ( email )

Hoboken, NJ 07030
United States

Ali Akgun

affiliation not provided to SSRN ( email )

Halit Keskin

Gebze Institute of Technology (GIT) ( email )

Cayirova-Gebze
Kocaeli, Istanbul 41400
Turkey

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