Download This PaperCan the Socially Responsible Consumer Be Mainstream?
15 Pages Posted: 28 Sep 2012
Date Written: September 28, 2012
Abstract
This paper outlines a viewpoint that distinguishes Consumer Social Responsibility from Ethical Consumerism and provides normative guidance as to how companies can work to make consumers more socially responsible. Although not a primary research piece the paper builds heavily on Devinney, Auger and Eckhardt (2010), The Myth of the Ethical Consumer (Cambridge).
Keywords: Social Responsibility, Ethical Consumption, Normative
Suggested Citation: Suggested Citation
Devinney, Timothy M. and Auger, Pat and Eckhardt, Giana, Can the Socially Responsible Consumer Be Mainstream? (September 28, 2012). Available at SSRN: https://ssrn.com/abstract=2153784 or http://dx.doi.org/10.2139/ssrn.2153784
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