Can the Socially Responsible Consumer Be Mainstream?
15 Pages Posted: 28 Sep 2012
Date Written: September 28, 2012
This paper outlines a viewpoint that distinguishes Consumer Social Responsibility from Ethical Consumerism and provides normative guidance as to how companies can work to make consumers more socially responsible. Although not a primary research piece the paper builds heavily on Devinney, Auger and Eckhardt (2010), The Myth of the Ethical Consumer (Cambridge).
Keywords: Social Responsibility, Ethical Consumption, Normative
Suggested Citation: Suggested Citation