Can the Socially Responsible Consumer Be Mainstream?

15 Pages Posted: 28 Sep 2012

See all articles by Timothy M. Devinney

Timothy M. Devinney

University of Manchester - Alliance Manchester Business School

Pat Auger

University of Melbourne Business School

Giana Eckhardt

Suffolk University - Sawyer School of Management

Date Written: September 28, 2012

Abstract

This paper outlines a viewpoint that distinguishes Consumer Social Responsibility from Ethical Consumerism and provides normative guidance as to how companies can work to make consumers more socially responsible. Although not a primary research piece the paper builds heavily on Devinney, Auger and Eckhardt (2010), The Myth of the Ethical Consumer (Cambridge).

Keywords: Social Responsibility, Ethical Consumption, Normative

Suggested Citation

Devinney, Timothy M. and Auger, Pat and Eckhardt, Giana, Can the Socially Responsible Consumer Be Mainstream? (September 28, 2012). Available at SSRN: https://ssrn.com/abstract=2153784 or http://dx.doi.org/10.2139/ssrn.2153784

Timothy M. Devinney (Contact Author)

University of Manchester - Alliance Manchester Business School ( email )

Booth Street West
Manchester, M15 6PB
United Kingdom

Pat Auger

University of Melbourne Business School ( email )

200 Leicester Street
Carlton, Victoria 3053 3186
Australia
+61 3 9349 8194 (Phone)
+61 3 9349 8133 (Fax)

Giana Eckhardt

Suffolk University - Sawyer School of Management ( email )

Boston, MA 02108

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