Determinants of Intent to Continue Using Online Learning: A Tale of Two Universities
Brahmasrene, T. and Lee, J-W. (2012) ‘Determinants of Intent to Continue Using Online Learning: A Tale of Two Universities,’ Interdisciplinary Journal of Information, Knowledge, and Management, Vol. 7, No. 1, pp. 1-20
20 Pages Posted: 30 Sep 2012 Last revised: 18 Dec 2017
Date Written: 2012
This paper examines the determinants of intent to continue using online learning. The success of online learning programs depends not only on students’ satisfaction but also their intent to con-tinue using it. Unlike the recent research under this topic, its antecedent model consists of the following three components that affect learners’ intent to continue using online learning: per-ceived social ability, online learning readiness, and perceived usefulness. Eight hundred and sev-enty-two samples collected from students in online business classes from two universities in the United States and South Korea were analyzed using factor analysis, structural equation model techniques, and independent sample t-statistics. Perceived social ability, online learning readi-ness, and perceived usefulness are significant predictors of intent to continue using online learn-ing in both groups. However, there is a significant difference between these groups in terms of online learning readiness and perceived usefulness of online learning systems.
Keywords: Intent to continue using online learning, e-learning, Information communication technology, Social ability, Online learning readiness
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