Determinants of Intent to Continue Using Online Learning: A Tale of Two Universities

Brahmasrene, T. and Lee, J-W. (2012) ‘Determinants of Intent to Continue Using Online Learning: A Tale of Two Universities,’ Interdisciplinary Journal of Information, Knowledge, and Management, Vol. 7, No. 1, pp. 1-20

20 Pages Posted: 30 Sep 2012 Last revised: 18 Dec 2017

See all articles by Tantatape Brahmasrene

Tantatape Brahmasrene

Purdue University North Central

Jung Wan Lee

Boston University - Department of Administrative Sciences

Date Written: 2012

Abstract

This paper examines the determinants of intent to continue using online learning. The success of online learning programs depends not only on students’ satisfaction but also their intent to con-tinue using it. Unlike the recent research under this topic, its antecedent model consists of the following three components that affect learners’ intent to continue using online learning: per-ceived social ability, online learning readiness, and perceived usefulness. Eight hundred and sev-enty-two samples collected from students in online business classes from two universities in the United States and South Korea were analyzed using factor analysis, structural equation model techniques, and independent sample t-statistics. Perceived social ability, online learning readi-ness, and perceived usefulness are significant predictors of intent to continue using online learn-ing in both groups. However, there is a significant difference between these groups in terms of online learning readiness and perceived usefulness of online learning systems.

Keywords: Intent to continue using online learning, e-learning, Information communication technology, Social ability, Online learning readiness

Suggested Citation

Brahmasrene, Tantatape and Lee, Jung Wan, Determinants of Intent to Continue Using Online Learning: A Tale of Two Universities (2012). Brahmasrene, T. and Lee, J-W. (2012) ‘Determinants of Intent to Continue Using Online Learning: A Tale of Two Universities,’ Interdisciplinary Journal of Information, Knowledge, and Management, Vol. 7, No. 1, pp. 1-20. Available at SSRN: https://ssrn.com/abstract=2154584

Tantatape Brahmasrene (Contact Author)

Purdue University North Central ( email )

1401 South US 421
Westville, IN 46391
United States

Jung Wan Lee

Boston University - Department of Administrative Sciences ( email )

808 Commonwealth Avenue
Boston, MA 02215
United States
617 358 5627 (Phone)
617 353 6840 (Fax)

HOME PAGE: http://www.bu.edu/met

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