The Role of Domestic Institutions and Market Pressures as Drivers of Corporate Social Responsibility (CSR): An Examination of Company Initiatives in Denmark and the UK

48 Pages Posted: 1 Oct 2012 Last revised: 22 Jan 2013

See all articles by Jette Steen Knudsen

Jette Steen Knudsen

Tufts University - The Fletcher School of Law and Diplomacy

Dana Brown

EMLYON Business School

Date Written: December 18, 2012

Abstract

In recent research, Corporate Social Responsibility (CSR) initiatives by companies with a home base in different countries have been explained in terms of their relation to national institutions or business systems. This set of explanations sees CSR as fitting in with domestic institutional structures as either 'substituting' or 'mirroring' national models of capitalism. An alternative set of explanations views company CSR programs as determined by market pressures. We examine the role of domestic institutions and market pressure as drivers of CSR through an evaluation of the content of company CSR initiatives as revealed in their external reporting. We conduct case studies of two large British companies (Glaxo Smith Kline and Barclays) as well as two large Danish companies (Novo Nordisk and Danske Bank). We find that market pressures more so than domestic institutions determine the content of company CSR programs.

Keywords: varieties of capitalism, corporate social responsibility (CSR), domestic institutions, sector, companies

Suggested Citation

Knudsen, Jette S. and Brown, Dana, The Role of Domestic Institutions and Market Pressures as Drivers of Corporate Social Responsibility (CSR): An Examination of Company Initiatives in Denmark and the UK (December 18, 2012). Available at SSRN: https://ssrn.com/abstract=2154856 or http://dx.doi.org/10.2139/ssrn.2154856

Jette S. Knudsen (Contact Author)

Tufts University - The Fletcher School of Law and Diplomacy ( email )

Medford, MA 02155
United States

Dana Brown

EMLYON Business School ( email )

23 Avenue Guy de Collongue
Ecully, 69132
France

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