The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment
Journal of Intellectual Property Rights, Vol. 17, p. 443, 2012
11 Pages Posted: 2 Oct 2012
Date Written: June 4, 2012
In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.
Keywords: Deal making, entertainment law, copyright, trademark, trade secret, identity interests, publicity rights, film, television, music and publishing
JEL Classification: L82, K2, K19, K33
Suggested Citation: Suggested Citation