The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment

Journal of Intellectual Property Rights, Vol. 17, p. 443, 2012

11 Pages Posted: 2 Oct 2012

See all articles by Jon Garon

Jon Garon

Shepard Broad College of Law

Date Written: June 4, 2012

Abstract

In the globalized media marketplace, intellectual property rights of copyright, trademark, trade secret and identity interests remain the critical building-blocks of property interests and business structures. At the same time, traditional media categories are blurring as projects are increasingly created as transmedia social audience engagement platforms.

Keywords: Deal making, entertainment law, copyright, trademark, trade secret, identity interests, publicity rights, film, television, music and publishing

JEL Classification: L82, K2, K19, K33

Suggested Citation

Garon, Jon M., The Heart of the Deal: Intellectual Property Aspects in the Law and Business of Entertainment (June 4, 2012). Journal of Intellectual Property Rights, Vol. 17, p. 443, 2012, Available at SSRN: https://ssrn.com/abstract=2155164

Jon M. Garon (Contact Author)

Shepard Broad College of Law ( email )

3301 College Avenue
Ft. Lauderdale, FL 33314
United States

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