The Role of Mental Accounting in Everyday Economic Decision Making

Judgment and Decision Making, pp. 199-218, P. Juslin, and H. Montgomery, eds., Erlbaum, 1999

Posted: 6 Oct 2012

See all articles by Tommy Garling

Tommy Garling

Göteborg University

Niklas Karlsson

Goteborg University, Faculty of Social Sciences, Department of Psychology

Marcus Selart

Norwegian School of Economics (NHH) - Department of Strategy and Management

Date Written: 1999

Abstract

This chapter focuses on the role of basic thinking processes in everyday economic decision making.

Suggested Citation

Garling, Tommy and Karlsson, Niklas and Selart, Marcus, The Role of Mental Accounting in Everyday Economic Decision Making (1999). Judgment and Decision Making, pp. 199-218, P. Juslin, and H. Montgomery, eds., Erlbaum, 1999. Available at SSRN: https://ssrn.com/abstract=2157591

Tommy Garling

Göteborg University ( email )

Viktoriagatan 30
Göteborg, 405 30
Sweden

Niklas Karlsson

Goteborg University, Faculty of Social Sciences, Department of Psychology ( email )

P.O. Box 500
Goteborg, 40530
Sweden

Marcus Selart (Contact Author)

Norwegian School of Economics (NHH) - Department of Strategy and Management ( email )

Breiviksveien 40
N-5045 Bergen
Norway
+47 55 95 96 95 (Phone)

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