A Two-Stage Model for Diffusion of Innovations

20 Pages Posted: 7 Oct 2012

See all articles by Cinzia Colapinto

Cinzia Colapinto

Ca Foscari University of Venice - Department of Management

Elena Sartori

Ca Foscari University of Venice - Department of Management

Marco Tolotti

Ca Foscari University of Venice - Department of Management

Date Written: October 4, 2012

Abstract

The objective of this paper is to provide an analytical framework to study the whole process of diffusion of innovations, new products or ideas: we take into account knowledge transfer in a complex society, decisional process for adoption and key features in the spread of new technologies. For this purpose, we propose a probabilistic model based on an interacting population connected through new communication channels (such as social media) where potential adopters are linked with each other at different connection degrees. Our diffusion curve is the result of an emotion driven decision process following the awareness phase. Finally, we are able to recover stylized facts highlighted by the extant literature in the field.

Keywords: Awareness and adoption, diffusion of innovations, emotion driven decision making, hubs, random utility model, social media marketing

JEL Classification: C63, M31, D83

Suggested Citation

Colapinto, Cinzia and Sartori, Elena and Tolotti, Marco, A Two-Stage Model for Diffusion of Innovations (October 4, 2012). Department of Management, Università Ca' Foscari Venezia Working Paper No. 16/2012, Available at SSRN: https://ssrn.com/abstract=2158058

Cinzia Colapinto

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

Elena Sartori

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

Marco Tolotti (Contact Author)

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

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