Dissecting Movie Genres from an Audience Perspective: MTI Movie Classification Method

45 Pages Posted: 22 Jan 2020

See all articles by Ji-Hyun Shon

Ji-Hyun Shon

KAIST Business School

Young-Gul Kim

Korea Advanced Institute of Science and Technology (KAIST)

Sang-Jin Yim

CJ E&M Pictures

Date Written: October 1, 2012

Abstract

This research uncovers the critical deficiencies of the current genre-based movie categorization practice in the film industry and introduces a new method to classify movies. Using a large scale audience survey data, the authors cluster movies into nine distinct types based on eight audience-perceived movie characteristics such as 'fun', 'eye-catching', 'discomfort', 'feel-good', etc. The authors also validate their method by comparing 'movie types vs movie genres' in terms of their box-office revenue explanatory power. All three types of box-office revenues (opening week revenue, total revenue, total revenue per screen) differed significantly across movie types, while only the opening week revenue showed a significant difference across movie genres, suggesting that movie types may be a better predictor of a movie’s box-office performance than movie genres which have been frequently used in prior research on box-office performance prediction.

Keywords: movie genre, movie classification, movie type, MTI, box-office, audience

Suggested Citation

Shon, Ji-Hyun and Kim, Young-Gul and Yim, Sang-Jin, Dissecting Movie Genres from an Audience Perspective: MTI Movie Classification Method (October 1, 2012). KAIST Business School Working Paper No. 2012-008. Available at SSRN: https://ssrn.com/abstract=2158496 or http://dx.doi.org/10.2139/ssrn.2158496

Ji-Hyun Shon (Contact Author)

KAIST Business School ( email )

Korea, Republic of (South Korea)

Young-Gul Kim

Korea Advanced Institute of Science and Technology (KAIST) ( email )

Korea, Republic of (South Korea)

Sang-Jin Yim

CJ E&M Pictures ( email )

66, Sangamsan-ro
Seoul
Korea

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
294
Abstract Views
1,355
rank
110,886
PlumX Metrics