Organizational Identity Orientation and the Adoption of Corporate Social Responsibility: Symbolic, Selective, or Substantial?

University of Zurich Department of Business Administration Working Paper No. 318

45 Pages Posted: 9 Oct 2012

See all articles by Christopher Wickert

Christopher Wickert

VU University Amsterdam

Antonino Vaccaro

University of Navarra - IESE Business School

Date Written: October 8, 2012

Abstract

We develop a model that explains variation in adoption patterns of Corporate Social Responsibility (CSR)-related business practices in cases after multinational corporations (MNCs) have acquired social enterprises. Existing approaches that seek to explain these differences remain theoretically underdeveloped due to lacking emphasis on intra-organizational dynamics happening after an acquisition. We address this gap by arguing that different organizational identity orientations of the acquiring and acquired organization are critical factors that explain how MNCs interpret and build different preferences about organizational practices they decide to either adopt to varying degrees, that is, substantially, selectively, or symbolically. We develop a conceptual model that explains differences in organizational implementation of CSR.

Keywords: Adoption, corporate social responsibility (CSR), decoupling, organizational identity orientation, social enterprise

JEL Classification: M14

Suggested Citation

Wickert, Christopher and Vaccaro, Antonino, Organizational Identity Orientation and the Adoption of Corporate Social Responsibility: Symbolic, Selective, or Substantial? (October 8, 2012). University of Zurich Department of Business Administration Working Paper No. 318. Available at SSRN: https://ssrn.com/abstract=2158768 or http://dx.doi.org/10.2139/ssrn.2158768

Christopher Wickert (Contact Author)

VU University Amsterdam ( email )

De Boelelaan 1105
Amsterdam, ND North Holland 1081 HV
Netherlands

Antonino Vaccaro

University of Navarra - IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

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