Confessions of a Craven CEO

3 Pages Posted: 10 Oct 2012

Date Written: October 9, 2012


In May 2012, I “challenged” my team to cut costs and increase revenue. Actually, I flat-out demanded that they do it. Because of my commitment to my company’s mission, vision, and values, I like to think I can be pretty tough when I need to be. At least, I thought that was the case. Which is why it came as such a surprise to me to realize that I had recently let the company down by being...timid.

Keywords: Distinction, confession, craven, expenses, revenue

Suggested Citation

Dandrea, Ralph J., Confessions of a Craven CEO (October 9, 2012). Available at SSRN: or

Ralph J. Dandrea (Contact Author)

ITX Corp. ( email )

1169 Pittsford-Victor Road
Suite 100
Pittsford, NY 14534
United States
585-899-4888 (Phone)
646-349-2651 (Fax)


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