Emerging Market Companies Ascending the Value Curve: Rationale, Motivation & Strategies

29 Pages Posted: 14 Oct 2012

See all articles by Rishikesha Krishnan

Rishikesha Krishnan

Indian Institute of Management (IIMB), Bangalore

K. Kumar

Indian Institute of Management (IIMB), Bangalore

Date Written: September 30, 2003

Abstract

Based on synthesis of ideas from international business and strategy, and drawing on the experiences of (1) Japanese, Korean and Taiwanese firms and (2) Indian software and pharmaccutical companies, we present a framework to understand the issues related to emerging market companies ascending the value curve in international markets. In this framework, the proponsity of EMCs to ascend the value curve is dependent on their motivation and willingness to do so, their capabilities and the availability of suitable product-market opportunities. Implications are drawn for action by emerging market companies, and for further research in this area.

Suggested Citation

Krishnan, Rishikesha and Kumar, K., Emerging Market Companies Ascending the Value Curve: Rationale, Motivation & Strategies (September 30, 2003). IIM Bangalore Research Paper No. 213, Available at SSRN: https://ssrn.com/abstract=2159715 or http://dx.doi.org/10.2139/ssrn.2159715

Rishikesha Krishnan (Contact Author)

Indian Institute of Management (IIMB), Bangalore ( email )

Bannerghatta Road
Bangalore, Karnataka 560076
India

K. Kumar

Indian Institute of Management (IIMB), Bangalore ( email )

Bannerghatta Road
Bangalore, Karnataka 560076
India

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