User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Posted: 24 Oct 2012

See all articles by Girish Mallapragada

Girish Mallapragada

Indiana University - Kelley School of Business - Department of Marketing

Rajdeep Grewal

University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Gary L. Lilien

Pennsylvania State University - Institute for the Study of Business Markets

Date Written: 2012

Abstract

Volunteer users employ collaborative Internet technologies to develop open source products, a form of user-generated content, where time to product release is a crucial measure of project success. The open source community features two separate but related subcommunities: developer users who contribute time and effort to develop products and end users who act as collaborative testers and provide feedback. We develop hypotheses concerning how the location of the project's founders in the social network of developer users, the interplay of developer users and end users, and project and product characteristics affect time to product release. We use data on 817 development projects from SourceForge, a large open source community forum, to calibrate a split hazard model to test the hypotheses. That model supports the two-community conceptualization and most of the related hypotheses. The results have theoretical and managerial implications; for example, a pivotal position of founders in the developer user community can reduce time to product release by up to 31 and projects in which users are more engaged can experience an 11 time to product release compared with those projects in which they are not.

Keywords: user-generated products, product development, social networks, open source, innovation

Suggested Citation

Mallapragada, Girish and Grewal, Rajdeep and Lilien, Gary L., User-Generated Open Source Products: Founder's Social Capital and Time to Product Release (2012). Marketing Science, Vol. 31, No. 3, 2012; pp. 474-492; DOI: 10.1287/mksc.1110.0690, Available at SSRN: https://ssrn.com/abstract=2160772

Girish Mallapragada (Contact Author)

Indiana University - Kelley School of Business - Department of Marketing ( email )

Kelley School of Business
Bloomington, IN 47405
United States

Rajdeep Grewal

University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School ( email )

McColl Building
Chapel Hill, NC 27599-3490
United States

Gary L. Lilien

Pennsylvania State University - Institute for the Study of Business Markets ( email )

University Park, PA 16802-3306
United States
814-863-2782 (Phone)
814-863-0413 (Fax)

HOME PAGE: http://www.smeal.psu.edu/isbm/about/people/LILIEN.

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