Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Posted: 24 Oct 2012

See all articles by Peter Fader

Peter Fader

University of Pennsylvania - Marketing Department

Russell S. Winer

New York University (NYU) - Department of Marketing

Date Written: 2012

Abstract

The growth of the “social” Web has resulted in the enormous growth of what is referred to as user-generated content, or UGC. UGC takes the form of product reviews, descriptions of product usage, “homemade advertising,” blogs, and other consumer-initiated contributions. Following a research competition cosponsored by the Marketing Science Institute and the Wharton Interactive Media Initiative (now known as the Wharton Customer Analytics Initiative), a call for papers for a special issue of Marketing Science resulted in 69 submissions. Of these, eight papers were accepted, covering a range of issues such as how and why people make UGC contributions, the impact of UGC contributions, and new methods for analyzing UGC data.

Keywords: user-generated content

Suggested Citation

Fader, Peter and Winer, Russell S., Introduction to the Special Issue on the Emergence and Impact of User-Generated Content (2012). Marketing Science, Vol. 31, No. 3, 2012; pp. 369-371; DOI: 10.1287/mksc.1120.0715, Available at SSRN: https://ssrn.com/abstract=2160810

Peter Fader (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

Russell S. Winer

New York University (NYU) - Department of Marketing ( email )

Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States
212-998-0540 (Phone)
212-995-4006 (Fax)

Do you have negative results from your research you’d like to share?

Paper statistics

Abstract Views
715
PlumX Metrics