Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain

Posted: 23 Oct 2012

See all articles by Ram C. Rao

Ram C. Rao

The University of Texas at Dallas, Naveen Jindal School of Management

Brian Wansink

Retired - Cornell University

Sanjay Jain

University of Texas at Dallas

Date Written: 2012

Abstract

Jain (Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1) 36-51) examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.

Keywords: game theory, hyperbolic discounting, behavioral economics

Suggested Citation

Rao, Ram C. and Wansink, Brian and Jain, Sanjay, Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain (2012). Marketing Science, Vol. 31, No. 1, pp. 52-58, 2012, DOI: 10.1287/mksc.1110.0699, Available at SSRN: https://ssrn.com/abstract=2161303

Ram C. Rao (Contact Author)

The University of Texas at Dallas, Naveen Jindal School of Management ( email )

Dallas, TX
United States
972-883-2580 (Phone)
972-883-6727 (Fax)

Brian Wansink

Retired - Cornell University ( email )

Sanjay Jain

University of Texas at Dallas ( email )

Jindal School of Management
University of Texas at Dallas
Richardson, TX 75080
United States

HOME PAGE: http://utdallas.edu/~sxj164830/

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