Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain
Posted: 23 Oct 2012
Date Written: 2012
Abstract
Jain (Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1) 36-51) examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.
Keywords: game theory, hyperbolic discounting, behavioral economics
Suggested Citation: Suggested Citation
Rao, Ram C. and Wansink, Brian and Jain, Sanjay, Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain (2012). Marketing Science, Vol. 31, No. 1, pp. 52-58, 2012, DOI: 10.1287/mksc.1110.0699, Available at SSRN: https://ssrn.com/abstract=2161303
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