Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain
Posted: 23 Oct 2012
Date Written: 2012
Jain (Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1) 36-51) examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.
Keywords: game theory, hyperbolic discounting, behavioral economics
Suggested Citation: Suggested Citation