Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain

Posted: 23 Oct 2012

See all articles by Ram C. Rao

Ram C. Rao

The University of Texas at Dallas, Naveen Jindal School of Management

Brian Wansink

Retired

Sanjay Jain

University of Texas at Dallas

Date Written: 2012

Abstract

Jain (Jain, S. 2012. Marketing of vice goods: A strategic analysis of the package size decision. Marketing Sci. 31(1) 36-51) examines the impact of consumers' self-control problem on the equilibrium package sizes offered by firms marketing vice goods. This series of discussions offers commentaries and a rejoinder that discuss competitive implications of firms offering small sizes and the impact of smaller sizes on the total consumer expenditure.

Keywords: game theory, hyperbolic discounting, behavioral economics

Suggested Citation

Rao, Ram C. and Wansink, Brian and Jain, Sanjay, Commentaries and Rejoinder to 'Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision' by Sanjay Jain (2012). Marketing Science, Vol. 31, No. 1, pp. 52-58, 2012, DOI: 10.1287/mksc.1110.0699, Available at SSRN: https://ssrn.com/abstract=2161303

Ram C. Rao (Contact Author)

The University of Texas at Dallas, Naveen Jindal School of Management ( email )

Dallas, TX
United States
972-883-2580 (Phone)
972-883-6727 (Fax)

Brian Wansink

Retired ( email )

607-319-0123 (Phone)

Sanjay Jain

University of Texas at Dallas ( email )

Jindal School of Management
University of Texas at Dallas
Richardson, TX 75080
United States

HOME PAGE: http://utdallas.edu/~sxj164830/

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