Crowdsourcing Creativity: Combining Ideas in Networks

Workshop on Information in Networks, 2010

4 Pages Posted: 14 Oct 2012  

Jeffrey V. Nickerson

Stevens Institute of Technology - School of Business

Yasuaki Sakamoto

AXA Direct Japan

Date Written: 2010

Abstract

The art of crowdsourcing is in the design of aggregation strategies: the ways of filtering and combining the results of human divergent thinking. That is, the way of designing the network. There is a spectrum of strategies with respect to coordination. At one extreme, participants do not interact with each other. At the other end, they know each other and are co-present. In between, participants know each other only through electronically mediated social networks that are designed to encourage some aspects of creative collaboration. This is the alternative we explore here.

Keywords: crowd sourcing, collective intelligence, creativity, idea generation, brainstorming

JEL Classification: D70, O31

Suggested Citation

Nickerson, Jeffrey V. and Sakamoto, Yasuaki, Crowdsourcing Creativity: Combining Ideas in Networks (2010). Workshop on Information in Networks, 2010. Available at SSRN: https://ssrn.com/abstract=2161449

Jeffrey V. Nickerson (Contact Author)

Stevens Institute of Technology - School of Business ( email )

Hoboken, NJ 07030
United States

Yasuaki Sakamoto

AXA Direct Japan ( email )

Japan

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