Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Posted: 23 Oct 2012

See all articles by Dondeena Bradley

Dondeena Bradley

affiliation not provided to SSRN

Janis Pappalardo

U.S. Federal Trade Commission - Bureau of Economics

Brian T. Ratchford

University of Texas at Dallas

Christine Moorman

Duke University - Fuqua School of Business

Rosellina Ferraro

University of Maryland - Robert H. Smith School of Business

Joel Huber

Duke University - Fuqua School of Business

Date Written: 2012

Abstract

This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. (Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the Nutrition Labeling and Education Act. Marketing Sci. 31(5):717-737).

Keywords: nutrition labels, nutrition, taste, firm strategy, public policy, quality information

Suggested Citation

Bradley, Dondeena and Pappalardo, Janis and Ratchford, Brian T. and Moorman, Christine and Ferraro, Rosellina and Huber, Joel, Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber (2012). Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733, Available at SSRN: https://ssrn.com/abstract=2163001

Dondeena Bradley (Contact Author)

affiliation not provided to SSRN ( email )

Janis Pappalardo

U.S. Federal Trade Commission - Bureau of Economics ( email )

600 Pennsylvania Ave., NW
Washington, DC 20580
United States

Brian T. Ratchford

University of Texas at Dallas ( email )

2601 North Floyd Road
Richardson, TX 75083
United States

Christine Moorman

Duke University - Fuqua School of Business ( email )

United States
919.660.7856 (Phone)
919.681-6245 (Fax)

HOME PAGE: http://www.duke.edu/~moorman

Rosellina Ferraro

University of Maryland - Robert H. Smith School of Business ( email )

College Park, MD 20742-1815
United States

Joel Huber

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States
919-660-7785 (Phone)

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