Consumer Behavior Knocked Intense by Mood, Communication and Product Value

Abstract

This research study shows how the mood effect the consumer behavior when communication occur both the content and the context affect it. The product value plays an intense roll and shaped the consumer behavior. All these are interrelated for good behavior generation it shows the intensity on the behavior and all the dimensions of the variables cover up each other. The research data was collected from 100 buyers of the products. The questionnaire was distributed among buyers those were buying products in different shops. The results highlighted the importance of behavior during shopping, when the advertisement moving around the store and the media picture rising the both the content and the context which the consumer were looking .it shows at what time the behavior influenced the consumer to act. By the product value enhancement and delivery the consumer behavior waked and act. The behavior of consumers who watch and select brands, product classes, and product attributes how value each of them. In order to explore these relationships it was necessary to define what values are that made up the connection between personal values and consumer behavior. The findings of the study shows that majority of the consumer are infect make their purchase decisions when they are in good mood and the product value played a vital roll in their mood making.

Keywords: Consumer mood, Product values, Consumer behavior, Communication