'Rules of Conduct'; Applying Deference and Demeanor to Understand Status Inconsistency and Role Conflict in Family Firms
27 Pages Posted: 28 Oct 2012
Date Written: October 26, 2012
Erving Goffman's analysis of everyday life interaction rituals as significant social ceremonies (Goffman, 1963:8; 1956:473, 499; 1971: 62-65) is the foundation for the propositions presented in the paper. Applying the concepts of deference and demeanor developed by Goffman (1956), this paper will explore how the “rules of conduct” in regards to managing social position within family businesses may lead to conflict as a result of status inconsistency and role conflict. Subsequently, a typology is provided in which dysfunctional conflict may be managed by family firms based on the degree of individual deference or demeanor.
Keywords: Family Business Conflict, Deference and Demeanor, Goffman, Dramaturgy, Status Inconsistency, Role Conflict, Social Position
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