An Integrative Model for Technology-Driven Innovation and External Technology Commercialization

OPEN INNOVATION AT FIRMS AND PUBLIC ADMINISTRATIONS: TECHNOLOGIES FOR VALUE CREATION, Chapter 4, pp. 59-78, Carmen de Pablos Heredero and David López, eds., IGI Global, 2012

21 Pages Posted: 4 Nov 2012  

Johan Henk Maarse

Independent

Marcel Bogers

University of Copenhagen - Department of Food and Resource Economics (IFRO)

Date Written: January 1, 2012

Abstract

This chapter proposes an integrative model for internal and external commercialization of technology-driven innovation. It particularly addresses how firms can practically use external technology commercialization, which is a type of open innovation that is not yet fully understood by academics and managers alike. The chapter first reviews dominant literature and frameworks in the areas of innovation, technology-driven innovation, and external technology commercialization. It subsequently develops an integrative model of technology-driven innovation and external technology commercialization, which combines various extant frameworks of internal and external commercialization of internal technologies and thereby provides a holistic understanding of what it takes to successfully commercialize technology. The model presents various phases in the process from technology to commercialization, such as divergence, convergence, technology transfer, development, validation, commercialization, and product line expansion, and presents the relevant intersections and the alternative commercialization paths. Hereby, this chapter provides a holistic perspective and a practical tool for managers seeking viable commercialization opportunities inside or outside of their firm boundaries.

Suggested Citation

Maarse, Johan Henk and Bogers, Marcel, An Integrative Model for Technology-Driven Innovation and External Technology Commercialization (January 1, 2012). OPEN INNOVATION AT FIRMS AND PUBLIC ADMINISTRATIONS: TECHNOLOGIES FOR VALUE CREATION, Chapter 4, pp. 59-78, Carmen de Pablos Heredero and David López, eds., IGI Global, 2012. Available at SSRN: https://ssrn.com/abstract=2170804

Johan Henk Maarse

Independent

No Address Available

Marcel Bogers (Contact Author)

University of Copenhagen - Department of Food and Resource Economics (IFRO) ( email )

Unit for Innovation, Entrepreneurship & Management
Rolighedsvej 25
Copenhagen, 1958
Denmark

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