The QWERTY Effect: How Typing Shapes the Meanings of Words

Psychon Bull Review, Vol. 19, pp. 499–504, 2012

6 Pages Posted: 11 Nov 2012

See all articles by Kyle Jasmin

Kyle Jasmin

affiliation not provided to SSRN

Daniel Casasanto

The New School for Social Research

Date Written: March 3, 2012

Abstract

The QWERTY keyboard mediates communication for millions of language users. Here, we investigated whether differences in the way words are typed correspond to differences in their meanings. Some words are spelled with more letters on the right side of the keyboard and others with more letters on the left. In three experiments, we tested whether asymmetries in the way people interact with keys on the right and left of the keyboard influence their evaluations of the emotional valence of the words. We found the predicted relationship between emotional valence and QWERTY key position across three languages (English, Spanish, and Dutch). Words with more right-side letters were rated as more positive in valence, on average, than words with more left-side letters: the QWERTY effect. This effect was strongest in new words coined after QWERTY was invented and was also found in pseudo words. Although these data are correlational, the discovery of a similar pattern across languages, which was strongest in neologisms, suggests that the QWERTY keyboard is shaping the meanings of words as people filter language through their fingers. Widespread typing introduces a new mechanism by which semantic changes in language can arise.

Keywords: motor action, meaning, orthography, typing, QWERTY, valence

Suggested Citation

Jasmin, Kyle and Casasanto, Daniel, The QWERTY Effect: How Typing Shapes the Meanings of Words (March 3, 2012). Psychon Bull Review, Vol. 19, pp. 499–504, 2012, Available at SSRN: https://ssrn.com/abstract=2173825

Kyle Jasmin

affiliation not provided to SSRN

Daniel Casasanto (Contact Author)

The New School for Social Research ( email )

6 East 16th Street
New York, NY 10003
United States

HOME PAGE: http://www.casasanto.com

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