Determining the Effective Use of E-Services: An Empirical Study
10 Pages Posted: 14 Nov 2012
Date Written: November 13, 2012
This research determines factors that influence the effective use of e-Services. Factors such as user experience and motivation, perceived usefulness and ease of use are studied to understand the process of effective use for e-Services. Primary core variables of the Technology Acceptance Model (TAM), perceived usefulness and ease of use, are included into the Electronic Services Acceptance Model (E-SAM).
Keywords: ease of use, usefulness, user acceptance, e-sam, users experience, users motivations, and continued use
JEL Classification: D83
Suggested Citation: Suggested Citation