Does Bettor Sentiment Affect Bookmaker Pricing?

University of Zurich, Department of Business Administration, UZH Business Working Paper No. 324

11 Pages Posted: 15 Nov 2012

See all articles by Raphael Flepp

Raphael Flepp

University of Zurich - Department of Business Administration (IBW)

Stephan Nuesch

University of Zurich - Department of Business Administration (IBW)

Egon P. Franck

University of Zurich - Department of Business Administration (IBW)

Date Written: November 7, 2012

Abstract

This article shows that bettor sentiment for higher scores in soccer matches does not affect betting returns from over/under 2.5 goals bets, even though the volume wagered is highly concentrated on the over bet. Strong competition and high price transparency seem to prevent bookmakers from systematically exploiting bettor sentiment.

Keywords: sentiment, betting odds, bookmaker

JEL Classification: D81, L83

Suggested Citation

Flepp, Raphael and Nuesch, Stephan and Franck, Egon P., Does Bettor Sentiment Affect Bookmaker Pricing? (November 7, 2012). University of Zurich, Department of Business Administration, UZH Business Working Paper No. 324. Available at SSRN: https://ssrn.com/abstract=2175481 or http://dx.doi.org/10.2139/ssrn.2175481

Raphael Flepp (Contact Author)

University of Zurich - Department of Business Administration (IBW) ( email )

Plattenstrasse 14
Zurich, 8032
Switzerland

Stephan Nuesch

University of Zurich - Department of Business Administration (IBW) ( email )

Hottingerstrasse 10
Plattenstrasse 14
Zurich, 8032
Switzerland

Egon P. Franck

University of Zurich - Department of Business Administration (IBW) ( email )

Plattenstrasse 14
Zurich 8032
Switzerland
+41 1 634 28 45 (Phone)

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