Does Bettor Sentiment Affect Bookmaker Pricing?
University of Zurich, Department of Business Administration, UZH Business Working Paper No. 324
11 Pages Posted: 15 Nov 2012
Date Written: November 7, 2012
This article shows that bettor sentiment for higher scores in soccer matches does not affect betting returns from over/under 2.5 goals bets, even though the volume wagered is highly concentrated on the over bet. Strong competition and high price transparency seem to prevent bookmakers from systematically exploiting bettor sentiment.
Keywords: sentiment, betting odds, bookmaker
JEL Classification: D81, L83
Suggested Citation: Suggested Citation