New Zealand HR Employee Communication: Comparing 2000 and 2010 Empirical Results with Forecasts for 2020

14 Pages Posted: 16 Nov 2012

See all articles by Pieter Nel

Pieter Nel

Unitec Institute of Technology

Date Written: November 19, 2012

Abstract

Businesses in New Zealand demands high quality and cost effective products and services to remain locally and internationally competitive. This process includes competent managers and human resource (HR) practitioners who communicate effectively with staff. Empirical research was conducted in 2000 and again in 2010 and forecasted for 2020 to compare HR practitioners’ traditional and contemporary communication modes such as Facebook, Twitter and Blogging with staff. Results were obtained via a mailed questionnaire in 2000 and obtaining a response of 10.1%. An electronic questionnaire was used in 2010 and the response was 15.4%. Recommendations are that HR staff could embrace HRIS’ modern social media means in particular to enhance organisation communication to promote the competitiveness of organisations and staff satisfaction.

Keywords: HRM, employee engagement, job satisfaction, HRIS, retention, social media

Suggested Citation

Nel, Pieter, New Zealand HR Employee Communication: Comparing 2000 and 2010 Empirical Results with Forecasts for 2020 (November 19, 2012). Available at SSRN: https://ssrn.com/abstract=2176126 or http://dx.doi.org/10.2139/ssrn.2176126

Pieter Nel (Contact Author)

Unitec Institute of Technology ( email )

School of Accountancy, Law and Finance
Mount Albert
Auckland
New Zealand
006498154321 x 7026 (Phone)
09 8154374 (Fax)

HOME PAGE: http://www.unitec.ac.nz

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