Interactive Television at Home: Television Meets the Internet

Cathy Toscan, Jens Jensen, eds. (1999), Television of the Future – or: The Future of Television?, Aalborg, Aalborg University Press

24 Pages Posted: 17 Nov 2012

See all articles by James K Stewart

James K Stewart

Institute for the Study of Science, Technology and Innovation, University of Edinburgh; European Union - Institute for Prospective Technological Studies (IPTS)

Date Written: August 1998

Abstract

The Web and the Internet are the latest technologies to be harnessed by companies trying to develop interactive television. This paper reviews the efforts of technology companies and broadcasters to combine television and the Web in their products and activities, and how users are already using them both at home. It reviews some research on the way that TV and the PC/Internet are used at home, and suggests some ways that the Web could be integrated with television use. Unlike earlier interactive television projects, where the innovation was largely conducted behind closed doors and among consortia of companies, the innovation environment in which Web-based interactive television is being developed includes a huge number of existing users, technology and content suppliers who play an active role the innovation process. The concept of social learning is suggested as a area of development of tools for understand the process of technical, social and cultural change around innovation of this sort. In particular the idea of poles of attraction is introduced to understand why a huge numbers of supply side players and users are orienting towards the Internet as a possible solution to interactive television.

Suggested Citation

Stewart, James K., Interactive Television at Home: Television Meets the Internet (August 1998). Cathy Toscan, Jens Jensen, eds. (1999), Television of the Future – or: The Future of Television?, Aalborg, Aalborg University Press. Available at SSRN: https://ssrn.com/abstract=2176751

James K. Stewart (Contact Author)

Institute for the Study of Science, Technology and Innovation, University of Edinburgh ( email )

Old Surgeons Hall
Edinburgh, Scotland EH1 1LZ
United Kingdom

European Union - Institute for Prospective Technological Studies (IPTS) ( email )

Edificio Expo, C
Inca Garcilaso, s/n
Sevilla, E-41092
Spain

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