Relations between Non-Tourism and Tourism Consumption Choices: A Rough Sets Approach

16 Pages Posted: 18 Nov 2012

See all articles by Emilio Celotto

Emilio Celotto

Ca Foscari University of Venice - Department of Management

Andrea Ellero

Ca Foscari University of Venice - Department of Management

Paola Ferretti

Ca Foscari University of Venice - Dipartimento di Economia

Date Written: November 17, 2012

Abstract

The main goal of this research is to analyze Italian tourists' behaviors on the basis of statistical surveys on households, life conditions, incomes, consumptions, travels and vacation. Rough Sets Theory, a Data Mining technique that can easily manage also categorical variables, is suitable for the exploitation of databases collecting sample surveys data. We apply it to a large selection of variables from database Sinottica, containing information on social, cultural and behavioral trends in Italy collected by means of a psychographic survey provided by a leading market research organization, GfK Eurisko. Some interesting relations between non-tourism consumption behaviors and corresponding tourism consumption choices are obtained in terms of decision rules.

Keywords: rough sets, tourism, data mining, sentry variable

JEL Classification: L83, C6

Suggested Citation

Celotto, Emilio and Ellero, Andrea and Ferretti, Paola, Relations between Non-Tourism and Tourism Consumption Choices: A Rough Sets Approach (November 17, 2012). Department of Management, Università Ca' Foscari Venezia Working Paper No. 20/2012, Available at SSRN: https://ssrn.com/abstract=2177276

Emilio Celotto

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

Andrea Ellero (Contact Author)

Ca Foscari University of Venice - Department of Management ( email )

San Giobbe, Cannaregio 873
Venice, 30121
Italy

Paola Ferretti

Ca Foscari University of Venice - Dipartimento di Economia ( email )

Cannaregio 873
Venice, 30121
Italy
+39-041-2346923 (Phone)

HOME PAGE: http://www.unive.it

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