Taking ‘Fun and Games’ Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)

Journal of the Association for Information Systems, vol. 14(11), 617-671

56 Pages Posted: 18 Nov 2012 Last revised: 1 Apr 2014

See all articles by Paul Benjamin Lowry

Paul Benjamin Lowry

Virginia Polytechnic Institute & State University - Pamplin College of Business

James Gaskin

Brigham Young University - Marriott School; Case Western Reserve University - Department of Information Systems

Nathan Twyman

University of Arizona - Department of Management Information Systems

Bryan Hammer

University of Arkansas - Department of Information Systems

Tom Roberts

University of Kansas - School of Business

Date Written: November 11, 2012

Abstract

Hedonic-motivation systems (HMS) — systems used primarily to fulfill users’ intrinsic motivations — are the elephant in the room for IS research. Growth in HMS sales has outperformed utilitarian-motivation systems (UMS) sales for more than a decade, generating billions in revenue annually; yet IS research focuses mostly on UMS. In this study, we explain the role of intrinsic motivations in systems use and propose the Hedonic-Motivation System Adoption Model (HMSAM) to increase understanding of the adoption of HMS. Instead of a minor, general TAM extension, HMSAM is a HMS-specific system acceptance model grounded in an alternative theoretical perspective grounded in flow-based cognitive absorption (CA). The HMSAM extends van der Heijden’s (2004) model of hedonic system adoption by including CA as a key mediator of perceived ease of use (PEOU) and behavioral intentions to use (BIU) hedonic-motivation systems. Results from experiments involving 665 participants confirm that in a hedonic context, CA is a more powerful and appropriate predictor of BIU than PEOU or joy, and that the effect of PEOU on BIU is fully mediated by CA sub-constructs. This study lays a foundation, provides guidance, and opens up avenues for future HMS, UMS, and mixed-motivation system research.

Keywords: Hedonic-motivation system adoption model (HMSAM), technology acceptance model, cognitive absorption, immersion, hedonic-motivation systems, utilitarian-motivation systems, mixed-motivation systems, gaming, intrinsic motivation, extrinsic motivation

Suggested Citation

Lowry, Paul Benjamin and Gaskin, James and Twyman, Nathan and Hammer, Bryan and Roberts, Tom, Taking ‘Fun and Games’ Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM) (November 11, 2012). Journal of the Association for Information Systems, vol. 14(11), 617-671. Available at SSRN: https://ssrn.com/abstract=2177442

Paul Benjamin Lowry (Contact Author)

Virginia Polytechnic Institute & State University - Pamplin College of Business ( email )

1016 Pamplin Hall
Blacksburg, VA 24061
United States

James Gaskin

Brigham Young University - Marriott School ( email )

United States

Case Western Reserve University - Department of Information Systems ( email )

United States

Nathan Twyman

University of Arizona - Department of Management Information Systems ( email )

AZ
United States

Bryan Hammer

University of Arkansas - Department of Information Systems ( email )

United States

Tom Roberts

University of Kansas - School of Business ( email )

1300 Sunnyside Avenue
Lawrence, KS 66045
United States

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