35 Pages Posted: 22 Nov 2012
Date Written: April 29, 2009
A rapid ethnographic assessment of the septic industry in Snohomish County, Washington reveals that the knowledge of professionals in the field can contribute valuably to a social marketing campaign directed at homeowners. Intensive daily interaction with homeowners gives septic designers, installers and pumpers a front row seat for observing common household mistakes and an insight into possible motivations and barriers to quality care and maintenance of septic systems. Septic professionals working across multiple county boundaries have constructive and valuable suggestions for local government’s efforts to guide human behavior through policies, incentives and marketing.
Keywords: Rapid Ethnographic Assessment, Social Marketing, Snohomish County, Septic Industry, Washington
JEL Classification: D10, H51, H70, I18, M30, Q25
Suggested Citation: Suggested Citation
Murphy, Thomas W. and Green, Penny and Quirk, Lisa, A Rapid Ethnographic Assessment of the Septic Industry in Snohomish County, Washington (April 29, 2009). Available at SSRN: https://ssrn.com/abstract=2177683 or http://dx.doi.org/10.2139/ssrn.2177683