The Games Retailers Play

Journal of Marketing Management, Vol. 12, No. 8, pp. 695-706, 1996

13 Pages Posted: 20 Nov 2012

See all articles by Susan M. Mudambi

Susan M. Mudambi

Fox School of Business, Temple University; Fox School of Business, Temple University

Date Written: 1996

Abstract

Game theory has helped to clarify and simplify a wide variety of business decisions, yet has rarely been applied in a retailing context. This article pairs three contemporary retailing issues with three well-known strategic games in an effort to spark the imagination of the strategist and the student. The issues of trading hours, saturation and investment in innovation are examined through the application if the Prisoner's Dilemma, Tragedy of the Common, and Boxed Pigs. Implications of the games for retail decision-making and for management education are explored.

Keywords: game theory, retailing

Suggested Citation

Mudambi, Susan M., The Games Retailers Play (1996). Journal of Marketing Management, Vol. 12, No. 8, pp. 695-706, 1996, Available at SSRN: https://ssrn.com/abstract=2178257

Susan M. Mudambi (Contact Author)

Fox School of Business, Temple University ( email )

1801 Liacouras Walk
Alter 524
Philadelphia, PA 19122
United States
215-204-3561 (Phone)

Fox School of Business, Temple University ( email )

1801 Liacouras Walk
524 Alter Hall
Philadelphia, PA 19122
United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
30
Abstract Views
244
PlumX Metrics