Learning About Organizational Capabilities, Structures and Strategies from Virtual Gaming Teams

35 Pages Posted: 21 Nov 2012 Last revised: 17 Dec 2012

See all articles by Hari Naik

Hari Naik

University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg

Amit Gupta

Management Development Institute; Indian Institute of Management (IIMB), Bangalore; Indian Institute of Management Amritsar; Indian Institute of Management Amritsar

Date Written: November 10, 2012

Abstract

The second generation of web development and design commonly referred to as Web 2.0 focuses primarily on user generated content and inter-human connections. The effectiveness of the applications and services increases with the number of people and the type of people making using of them. This concept has now extended to online computer games with the evolution of the Massively Multiplayer Online Games genre. These games are based on continuous real interactions with real people although in a virtual environment. Furthermore the game play promotes team building with complex game goals that necessitate large strong teams. Such teams often slowly turn into large communities containing hundreds of players. The online communities thus formed are consistently active and dedicated towards success. They begin to develop intricate team structures, processes, and strategies towards winning. Even the players are assigned specific roles and are part of specialized functional teams. These communities have become organizations in their own sense; they have become highly dynamic and evolving virtual organizations. An analysis and study of these communities and virtual organizations has a unique prospect of understanding the evolution and formation of an organization. Furthermore, frequent inter-organizational interactions in the game world and the easy access to self made leaders in these organizations make it a unique study on development of leadership, building organizational capabilities and organizational strategy in a dynamic environment.

Keywords: virtual gaming, dynamic environment, organization capabilities, organization strategy, leadership

Suggested Citation

Naik, Hari and Gupta, Amit, Learning About Organizational Capabilities, Structures and Strategies from Virtual Gaming Teams (November 10, 2012). IIM Bangalore Research Paper No. 386. Available at SSRN: https://ssrn.com/abstract=2178353 or http://dx.doi.org/10.2139/ssrn.2178353

Hari Naik (Contact Author)

University of Erlangen-Nuremberg-Friedrich Alexander Universität Erlangen Nürnberg ( email )

Lange Gasse 20
Nürnberg, 90403
Germany

HOME PAGE: http://wiso.uni-erlangen.de/

Amit Gupta

Management Development Institute

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P.O. Box 60, Sukhrali, Mehrauli Gurgaon Road
Gurgaon, Haryana 122001
India

Indian Institute of Management (IIMB), Bangalore ( email )

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Bangalore, Karnataka 560076
India

HOME PAGE: http://amitg@iimb.ernet.in

Indian Institute of Management Amritsar ( email )

Inside Government Polytechnic Campus
Polytechnic Road PO: Chheharta, G.T. Road
Amritsar, 143105
India

Indian Institute of Management Amritsar ( email )

Inside Government Polytechnic Campus
Polytechnic Road PO: Chheharta, G.T. Road
Amritsar, 143105
India

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