‘Mobile’izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability

57 Pages Posted: 23 Nov 2012 Last revised: 3 May 2016

See all articles by Shawn Allen Cole

Shawn Allen Cole

Harvard Business School

A. Fernando

University of Notre Dame - Department of Economics

Date Written: April 29, 2016

Abstract

We examine the role of management in agricultural productivity, by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high; and advice changes practices, increasing yields in cumin (28%) and cotton (8.6%, for a sub-group receiving reminders). Information spreads, as non-treated farmers with more treated peers change practices and lose less to pest attacks. Though willingness to pay for the service is low, the value of the information externality exceeds the subsidy that would be necessary to operate the service. We estimate each dollar spent on the service yields a $10 private return.

Keywords: Technology Adoption, Agricultural Extension, Informational Inefficiencies

JEL Classification: O12, O13, Q16

Suggested Citation

Cole, Shawn Allen and Fernando, A., ‘Mobile’izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability (April 29, 2016). Harvard Business School Finance Working Paper No. 13-047. Available at SSRN: https://ssrn.com/abstract=2179008 or http://dx.doi.org/10.2139/ssrn.2179008

Shawn Allen Cole (Contact Author)

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

A. Fernando

University of Notre Dame - Department of Economics ( email )

Notre Dame, IN 46556
United States

HOME PAGE: http://www.nileshfernando.com

Register to save articles to
your library

Register

Paper statistics

Downloads
1,437
Abstract Views
4,813
rank
12,434
PlumX Metrics